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Sabtu, 21 Juli 2012

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  • Sales Rank: #6649623 in Books
  • Published on: 2010
  • Original language: Spanish
  • Binding: Perfect Paperback

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Rabu, 04 Juli 2012

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Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

  • Sales Rank: #1896337 in Books
  • Published on: 2016-05-18
  • Original language: English
  • Dimensions: 10.24" h x .98" w x 7.68" l, .84 pounds
  • Binding: Paperback
  • 816 pages

About the Author
O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously as chair of the Colorado State University Marketing Department. He has also been on the faculties of University of Memphis, Texas A&M University, and Illinois State University. He received his Ph.D. in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He is the Academy of Marketing Science's Vice President of Publications. He currently serves as Marketing Ethics and Social Issues Section Editor of the JOURNAL OF MICROMARKETING. Dr. Ferrell is the co-author of 18 books and approximately 75 articles. His articles have been published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY MARKETING, as well as other journals. Sally Dibb is Professor of Marketing at the Open University Business School. The Open University is the largest university in the UK, teaching over 200,000 people every year, and the UK's only university dedicated to distance learning. Before joining the Open University (in September 2005) Sally was a Reader in Marketing and Strategic Management at Warwick Business School (one of the U.K.'s leading three business schools), University of Warwick, U.K. She holds research degrees from the University of Manchester, UK and Warwick University: her Ph.D. examined consumer modelling. She has published widely in U.S. and European marketing journals on the marketing of services, marketing planning, market segmentation and corporate identity, as well as textbooks and practitioner-oriented workbooks on these themes. Sally chairs the U.K. Academy of Marketing's Special Interest Group on market segmentation and until recently, she was Associate Dean of Undergraduate Programs at Warwick Business School. Her consulting clients include a range of companies such as JCB, ICI, Fujitsu, Midland Electricity, Diageo and AstraZeneca. Lyndon Simkin is a Reader at Warwick Business School, University of Warwick, U.K. He received his Ph.D. from Bradford University. His research interests are business planning, target market prioritisation, marketing planning, implementation of effective marketing programmes, promotions management and retail marketing. He is the author of other marketing texts and his long-term consulting clients include Calor, Fujitsu, JCB, Raytheon, Royal & Sun Alliance and many retailers. William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

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Senin, 11 Juni 2012

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Product details

Paperback: 728 pages

Publisher: Elsevier Science; 3 edition (September 9, 2014)

Language: English

ISBN-10: 0123877822

ISBN-13: 978-0123877826

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Senin, 28 Mei 2012

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Mother to Son: A Collection of Essays and Readings in African American Studies was developed to provide a multi-faceted view of some of the issues that are pertinent to African American Studies. This book is designed to be used as a tool for consideration in the quest for a more concentrated view in the appraisal of the African American experience. The essays found within this text can be useful as supplemental readings for a seminar-type course or for a more individualized course of study to offer a detailed look into a particular topic of interest.

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- African American Studies as a Discipline
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- From Africa to American and Beyond
- The Negro Renaissance
- African American Music
- The Black Family in America
- African American Education in the United States
- Civil Rights and Politics in Black America

Dr. Alphonso Simpson, Jr. is Interim Chair and Associate Professor in the department of African American studies at Western Illinois University. He received his Ph.D. in 2001 from the University of Wyoming, where he studied Curriculum and Instruction with an emphasis in African American music. His current research interest are Black male/female relationships, the retention rate of Black males in post-secondary education, the African American religious experience, Gospel Music, and the Collegiate Gospel Choir phenomenon.

  • Sales Rank: #1607935 in Books
  • Brand: Brand: Cognella Academic Publishing
  • Published on: 2012-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.10" w x 7.99" l, 2.36 pounds
  • Binding: Paperback
  • 546 pages
Features
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Senin, 21 Mei 2012

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Chinese Link: Beginning Chinese, Simplified Character Version, Level 1/Part 1 (2nd Edition)By Sue-mei Wu, Yueming Yu, Yanhui Zhang, Weiz

NOTE: standalone book, Access code NOT INCULDED

Chinese Link, 2e provides a practical, learner-centered and enjoyable language and cultural learning experience for beginning students of Chinese, as well as an efficient and comprehensive teaching resource for instructors.

 

This best-selling text takes care to introduce and explain grammar points clearly and systematically, yet not in a fashion that would be overwhelming to beginners. In keeping with the communicative focus of the text, grammar points are related to communicative task-oriented content. The textbook presents both traditional (complex) and simplified versions of Chinese characters, since learners will encounter both forms during their course of study or in travel abroad.  Photographs and drawings make the text vivid and eye-catching, and to provide visual cues to aid in communicative exercises and activities. 

 

Note: This is the standalone book, if you want the book and access code please order the ISBN below:

 

0205830536 / 9780205830534 Chinese Link: Beginning Chinese, Simplified Character Version, Level 1/Part 1 with MyChineseLab and Pearson eText (Access Card) *

Package consists of

0205637213 / 9780205637218 Chinese Link: Beginning Chinese, Simplified Character Version, Level 1/Part 1

020578397X / 9780205783977 MyChineseLab with Pearson eText -- Access Card -- for Chinese Link: Level 1 Simplified Character Version (6-month access)

 

  • Sales Rank: #272686 in Books
  • Published on: 2010-01-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .60" w x 8.40" l, .0 pounds
  • Binding: Paperback
  • 312 pages

Review

Chinese Link is by far the best structured and sequenced textbook I have ever seen with a scope covering all necessary structural and communicative elements for elementary Chinese.

 

I am a strong supporter for this practice to combine pinyin with characters in first year textbook since it will give learners immediate hints about the pronunciation of characters which are totally foreign to English speaking Chinese learners.

 

The video for ‘Language in Use’ is great!  The video presentations impressed me greatly in that with its authentic settings and naturally occurring communicative activities, they will not only help learners outside class but also in class.

 

—Wenze Hu Ph.D., Assistant Professor, US Naval Academy

 

 

Given students’ beginning level of proficiency in Chinese, the accompanied Pinyin would be a welcome service to the students who can then focus better on the sentence structures involved.

This is a great textbook with an integrated approach for developing students’ overall linguistic and communicative competence.

 

The “Culture Link” sections are what make this book different from other traditional textbooks.

I find the audio resources on this Companion Website wonderful and they should be taken advantage of by all who use the textbook.

 

I love the video presentation of this textbook. I think it tremendously enhances the dialogues and the texts because of quality of the pronunciations of the cast who acted out these texts.

 

—Jean Wu Ph.D., Director Chinese Language Program, University of Oregon

 

 

The grammar activities are well-guided and involve more interaction [ than Integrated Chinese] .

—Chao-mei Shen Ph.D., Senior Lecturer of Chinese, Rice University

From the Back Cover
1 style="MARGIN: 12pt 0pt 3pt; LINE-HEIGHT: 200%">For Students

Student Text

        Simplified Character Version, Level 1 / Part 1

Simplified Character Version, Level 1 / Part 2

Traditional Character Version, Level 1 / Part 1

Traditional Character Version, Level 1 / Part 2

Student Activities Manual

        Simplified Character Version, Level 1 / Part 1

Simplified Character Version, Level 1 / Part 2

Traditional Character Version, Level 1 / Part 1

Traditional Character Version, Level 1 / Part 2

Character Book

Simplified and Traditional Characters, Level 1 / Part 1

Simplified and Traditional Characters, Level 1 / Part 2

Audio CDs

Video DVD

Companion Website  

MyChineseLab™ with Pearson eText Student Access Code Card

Simplified Character Version, Level 1

Traditional Character Version, Level 1

Note: students may purchase access for either 6 or 24 months.

For Instructors

Instructor’s Resource Manual

Simplified Character Version, Level 1

Traditional Character Version, Level 1

Testing Program

Simplified Character Version, Level 1

Traditional Character Version, Level 1

Student study tools are available for purchase online at www.MyPearsonStore.com. Instructor resources are available to qualified instructors from our Instructor Resource Center at www.pearsonhighered.com

 

 

 

Developed in close collaboration with language instructors across the nation, Pearson’s MyLanguageLabs™ series is designed to address the unique challenges faced by today’s language learners and language teachers. MyChineseLab™ brings together–in one convenient, easily navigable site–a wide array of language-learning tools and resources, including an interactive version of the Chinese Link student text, online versions of the Student Activities Manual and Character Book, a file of the artwork in the text, and all materials from the audio and video programs. Readiness checks, chapter tests, and tutorials personalize instruction to meet the unique needs of individual students.  Teachers can use the system to make assignments, set grading parameters, listen to student-created audio recordings, and provide feedback on student work.  Visit www.mylanguagelabs.com to learn more.

 

About the Author

Sue-mei Wu, Ph.D., Associate Teaching Professor of Chinese Studies in the Modern Languages Department at Carnegie Mellon University. She is the project leader and primary author for the Chinese Link textbook project (Beginning and Intermediate levels). She received her Ph.D. in linguistics, with a minor in language pedagogy, from the Ohio State University. She has taught at Ohio State University, Harvard University and Carnegie Mellon University. She has devoted her linguistic, pedagogy and technology expertise to creating and developing various innovative new Chinese courses, textbooks, online courses and web pages. She has designed, developed and coordinated all levels of Chinese languages and culture courses and received several awards to support developing online language, culture and folk performance modules. She is the chair of the Chinese LearnLab of the Pittsburgh Science of Learning Center (PSLC, funded by NSF, http://learnlab.org), and the PI of various online Chinese language and culture projects. She is the project leader and coordinator of the Chinese Online project funded by NSF. She is the co-author of Classical Chinese Primer (Hong Kong: The Chinese University Press) and the co-author of a new textbook for heritage learners.

 

Yueming Yu, PhD., Teaching Professor and Coordinator of the Chinese Studies Program of the Department of Modern Languages at Carnegie Mellon University and co-author of the Chinese Link textbook project. She came to CMU in 1992 to start the Chinese Program at the Department of Modern Languages and has been the Coordinator of the program ever since. She has more than 40 years of experience in teaching a foreign language. She has taught various levels of Chinese courses and in recent years has focused on the content courses at the advanced level of Chinese. Before she came to the US, she was an Associate Professor of English as well as the coordinator of the International Journalism Program at the Shanghai International Studies University. She was also one of the founding members of the English newspaper (Students Weekly) in Shanghai and a pioneer for the English News Program of Radio Shanghai. She has translated several books from English to Chinese, and compiled English-Chinese dictionaries. Her doctoral dissertation was a research on the criteria used in the selection of textbooks for teaching Chinese in the United States. Her current research focuses on pedagogical issues in Chinese language education with an emphasis on the relationship between teaching language and teaching culture, including a special focus on the teaching of heritage students. She is also the project leader of another textbook of Chinese for heritage students and published a series of Chinese textbooks for online use by high school students.

 

Yanhui Zhang, PhD., is Assistant Professor of Applied Linguistics at Chinese University of Hong Kong.  She received her PhD. in Second Language Acquisition at Carnegie Mellon University.  Her research focuses on the fluency and robustness of second language basic skills learning, cross-language transfer, computer-assisted language learning, and bilingual education.

 

Weizhong Tian, obtained her Bachelor of Art degree in English Language and Literature from Peking University, one of the most prestigious universities in mainland China. She has been an Instructor of Chinese in the Modern Languages Department at Carnegie Mellon University. Before coming to the U.S., she taught various levels of English as well as English for Business at a university in China. 

 

Chinese Link: Beginning Chinese, Simplified Character Version, Level 1/Part 1 (2nd Edition)By Sue-mei Wu, Yueming Yu, Yanhui Zhang, Weiz PDF
Chinese Link: Beginning Chinese, Simplified Character Version, Level 1/Part 1 (2nd Edition)By Sue-mei Wu, Yueming Yu, Yanhui Zhang, Weiz EPub
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Chinese Link: Beginning Chinese, Simplified Character Version, Level 1/Part 1 (2nd Edition)By Sue-mei Wu, Yueming Yu, Yanhui Zhang, Weiz PDF

Chinese Link: Beginning Chinese, Simplified Character Version, Level 1/Part 1 (2nd Edition)By Sue-mei Wu, Yueming Yu, Yanhui Zhang, Weiz PDF

Chinese Link: Beginning Chinese, Simplified Character Version, Level 1/Part 1 (2nd Edition)By Sue-mei Wu, Yueming Yu, Yanhui Zhang, Weiz PDF
Chinese Link: Beginning Chinese, Simplified Character Version, Level 1/Part 1 (2nd Edition)By Sue-mei Wu, Yueming Yu, Yanhui Zhang, Weiz PDF

Senin, 14 Mei 2012

Ebook

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Product details

File Size: 27234 KB

Print Length: 144 pages

Publisher: Barron's; 1 edition (March 7, 2012)

Publication Date: March 7, 2012

Language: English

ASIN: B009AIJ3DI

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Kamis, 10 Mei 2012

Download PDF Basic Analytical PetrologyBy Paul C. Ragland

Download PDF Basic Analytical PetrologyBy Paul C. Ragland

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Basic Analytical PetrologyBy Paul C. Ragland

Basic Analytical PetrologyBy Paul C. Ragland


Basic Analytical PetrologyBy Paul C. Ragland


Download PDF Basic Analytical PetrologyBy Paul C. Ragland

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Basic Analytical PetrologyBy Paul C. Ragland

This book is intended as a supplementary text for petrology courses at all levels. It is concerned with the manner in which various types of chemicals and thermochemical data are interpreted for igneous rocks and minerals. Complex phenomena are explained in down-to-earth and easy-to-grasp terms, and methodology is stressed. The book is practical in that it deals with problem solving, including the computer programming techniques to solve these problems, as well as interpretation of phase and variation diagrams.

  • Sales Rank: #4495543 in Books
  • Published on: 1989-08-03
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 1.06" w x 6.38" l,
  • Binding: Hardcover
  • 384 pages

Review
"The unique spectrum of topics covered is intended to fill in many of the "holes" in a typical undergraduate's or beginning graduate student's petrology training . . . . The treatment of these varied topics is surprisingly comprehensive and highlights valuable information the student will not ordinarily run across in textbooks . . . . The many worked examples help to clarify major concepts . . . . Students, particularly graduate students, can benefit a great deal from reading this book." --Teconomic Geology

"Ragland. . .has an admirably concise and clear way of explaining difficult concepts." --American Scientist

"I certainly will recommend its purchase to students in my graduate igneous petrology class, and will assign readings in it." --American Scientist

About the Author

Paul C. Ragland received his Ph.D. from Rice University. He is currently Professor of Geology at Florida State University.

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