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Minggu, 31 Januari 2010

PDF Download Essentials in Modern HPLC SeparationsBy Serban C. Moldoveanu, Victor David

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Essentials in Modern HPLC Separations discusses the role of separation in high performance liquid chromatography (HPLC). This up-to-date reference systematically covers new developments in types and characteristics of stationary phases, mobile phases, and other factors of this technique that influence separation of compounds being analyzed. The volume also considers the selection process for stationary and mobile phases in relation to the molecules being separated and examined, as well as their matrices.

The book includes a  section on the contemporary applications of HPLC, particularly the analysis of pharmaceutical and biological samples, food and beverages, environmental samples, and more.

  • Discusses key parameters in HPLC separation
  • Describes interrelation between various HPLC features (solvent pressure, separation, detection)
  • Includes a large number of references

  • Amazon Sales Rank: #4060473 in eBooks
  • Published on: 2012-11-08
  • Released on: 2012-11-08
  • Format: Kindle eBook

Review

"This book is clearly written, easy to understand, and comprehensive. Because of the extensive descriptions, it is a helpful resource for scientists conducting research in separation science, workers engaged in separation-related industries, and students studying analytical chemistry."--Analytical and Bioanalytical Chemistry online, June 23, 2013

"This book is clearly written, easy to understand, and comprehensive. Because of the extensive descriptions, it is a helpful resource for scientists conducting research in separation science, workers engaged in separation-related industries, and students studying analytical chemistry."--Anal. Bioanal. Chem. Online June 23, 2013

From the Back Cover

Essentials in Modern HPLC Separations, based on new developments in the field, explains the role of separation in HPLC, the types and characteristics of stationary and mobile phases used in this technique, as well as other factors influencing the separation. The selection process of stationary and mobile phases for a specific separation is described as it relates to the physicochemical characteristics of the molecules to be separated and of their matrix.

Key features:

  • Portrays the importance of modern HPLC for applications, particularly for the analysis of pharmaceutical, biological, food and beverage, and environmental samples
  • Provides insight into the chromatographic process to help you find solutions for the analysis of difficult samples
  • Illustrates the interrelation between various HPLC features (column, solvent, separation parameters, and detection) to help you choose conditions for a good HPLC technique and its optimization

About the Author Dr. Serban C. Moldoveanu is Sr. Principal Scientist at R. J. Reynolds Tobacco Co. His research activity is focused on various aspects of chromatography including method development for the analysis by GC/MS, HPLC, and LC/MS/MS of natural products and cigarette smoke. He also performed research on pyrolysis of a variety of polymers and small molecules. He has over 100 publications in peer reviewed journals, eleven books, and several chapter contributions. He is a member of the editorial board of the Journal of Analytical Methods in Chemistry.Dr. Victor David is a Professor and Head of the Department of Analytical Chemistry, University of Bucharest, Romania. He is the author of more than 120 publications, including 92 scientific papers in ISI international journals and 10 books and chapters in various Encyclopedias. He is also a reviewer at several international journals.

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  • Published on: 1600
  • Binding: Paperback

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  • Published on: 2014-07-01
  • Binding: Hardcover

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Sabtu, 30 Januari 2010

Free Download The Marketing Plan HandbookBy Alexander Chernev

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The Marketing Plan HandbookBy Alexander Chernev

Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering. For established companies with existing product portfolios this book presents a structured approach for developing an action plan to manage offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture capital financing, a fast-growth company considering an IPO, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.

  • Sales Rank: #175842 in Books
  • Brand: Brand: Cerebellum Press
  • Published on: 2011-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .33" w x 7.52" l, .62 pounds
  • Binding: Paperback
  • 156 pages
Features
  • Used Book in Good Condition

Review
"Alexander Chernev has written the clearest handbook that I have seen on how to write a marketing plan, cover all the bases, and yet keep it short." --Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University

"Alexander Chernev's The Marketing Plan Handbook offers clear, concise insights and guidelines to design marketing plans that will truly work." --Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Busines, Dartmouth College

"An excellent book offering a streamlined, no-nonsense roadmap to writing impactful marketing plans." --Jean-Claude Larreche, Alfred H. Heineken Professor of Marketing, INSEAD

"If you are going to write a marketing plan, you need to start with Chernev's The Marketing Plan Handbook. And, of course, every business needs to have a marketing plan." --David Reibstein, William Stewart Woodside Professor of Marketing, Wharton, University of Pennsylvania

About the Author
Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He is an area editor for the Journal of Marketing and serves on the editorial boards of the top research journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science. Dr. Chernev's research has been published in the leading marketing journals and has been quoted in the business and popular press, including Scientific American, Business Week, Forbes, Newsweek, The Wall Street Journal, Financial Times, The New York Times, and The Washington Post. He has written numerous articles focused on corporate planning, marketing strategy, and brand and customer management. 
Professor Chernev teaches marketing management, marketing strategy, brand management, and behavioral decision theory in MBA, PhD, and executive education programs. He has received numerous teaching awards, including the Chairs' Core Course Teaching Award, Kellogg Faculty Impact Award, and the Top Professor Award from the Kellogg Executive MBA Program. In addition to research and teaching, he is an Academic Trustee of the Marketing Science Institute and advises companies around the world on issues of strategic marketing planning and analysis, business innovation, brand management, pricing, and new product development.
Website: chernev.com/books

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Kamis, 28 Januari 2010

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  • Sales Rank: #752996 in Books
  • Published on: 2012-04-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.01" h x .25" w x 4.37" l, .30 pounds
  • Binding: Paperback
  • 144 pages

About the Author
Naeem Sadiq is the author (with Asif Hayat) of ISO14001 Step by Step: A Practical Guide. Naeem studied Aerospace at university before taking a master's degree in Manufacturing Engineering. A sought-after consultant with expertise in health and safety and environmental concerns, Sadiq has 16 years' experience with ISO9001, OHSAS 18001 and ISO14001 standards, having provided consultancy, training and auditing support to over 100 organisations.

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Rabu, 06 Januari 2010

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Macroeconomics (Canadian Edition)By N. Gregory Mankiw, William M. Scarth

Mankiw's masterful text covers the field as accessibly and concisely as possible, in a way that emphasizes the relevance of macroeconomics's classical roots and its current practice. Featuring the latest data, new case studies focused on recent events, and a number of significant content updates, the Fourth Edition takes the Mankiw legacy even further. It offers the clearest, most up-to-date, most accessible course in macroeconomics in the most concise presentation possible.

 

  • Sales Rank: #1695934 in Books
  • Published on: 2010-01-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.20" h x 1.18" w x 8.20" l, 3.20 pounds
  • Binding: Hardcover
  • 600 pages

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Macroeconomics (Canadian Edition)By N. Gregory Mankiw, William M. Scarth PDF

Macroeconomics (Canadian Edition)By N. Gregory Mankiw, William M. Scarth PDF

Macroeconomics (Canadian Edition)By N. Gregory Mankiw, William M. Scarth PDF
Macroeconomics (Canadian Edition)By N. Gregory Mankiw, William M. Scarth PDF